The Art of Selling Art on the Web

The primary buyers of art seem to be hotels, hospital and blue-chip billionaires hedging their funds in Warhols and Picasso’s. Collectors are not spending their discretionary income because their walls are already filled. Artwork Network doesn’t claim to be an art expert and they are not representing artists. For them, art is a product and they are a tool to help sell that product. Perhaps websites like Artwork Network can build their brand around a new kind of art buyer, one that doesn’t have to know the difference between acrylic and oil, whose willing to spend $500 for something because they like it and it matches the furniture, and for whom art is not a luxury but a necessity.

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